Built and launched a cross-platform mobile app for Minecraft mods, reaching 140k+ downloads across Android and iOS. Instrumented user analytics using Firebase to track onboarding, engagement, and retention, improving iOS retention from 6% to 15% through data-driven iteration. Managed full lifecycle from development to growth, integrating Firebase backend services for authentication, storage, and real-time updates.
Growth Metrics
Google Play Console analytics showing 139K+ installs
Daily installs peaked at ~15k during viral growth
Brad Yuan 